PROFESSIONAL EXPERIENCE:

 

Creative Consultant/Writer | Los Angeles, CA | 2003 - 2005 & 2013 - Present

Responsibilities: perform freelance concepting/ideation, creative direction, and copywriting duties with a focus on story-based advertising and CRM

Campaign Types: digital, experiential, integrated, DR, TV, print, radio, OOH, collateral, pitch-work, and script development

 

Associate Creative Director | RAPP | Los Angeles, CA | 2008 - 2013

Responsibilities: helped RAPP define BCRM as an ACD managing a creative team and concepting/writing work for a variety of accounts

Campaign Types: CRM/BCRM, integrated platforms, digital, social media, events/promotions, web-shorts, TV, radio, direct mail, OOH, and collateral

 

Sr. Copywriter | The TRUE Agency | Los Angeles, CA | 2006 - 2008

Responsibilities: worked as part of a creative team to help TRUE expand the idea of “transcultural” marketing by creating unique and highly targeted branding experiences

Campaign Types: Integrated campaigns, branded content, TV, print, radio, OOH, ambient/in-market experiences, digital campaigns, and event planning

 

Copywriter | TBWA/TRUE Agency | Los Angeles, CA | 2005 - 2006

Responsibilities: worked as part of TRUE’s creative arm, aligned with Chiat Day creatives to concept/write campaigns for a multicultural audience

Campaign Types: TV, print, radio, OOH, and event planning

 

Copywriter | UniWorld Group Inc. | New York, NY | 2000 - 2003

Responsibilities: concepting and writing ads targeting the African-American audience

Campaign Types: TV, print, radio, Website, OOH, and collateral

 

CLIENT ROSTER:

Automotive: Infiniti, Lexus, Lincoln/Mercury, Nissan, Toyota, Ford, Mazda

Consumer Goods: Kraft, Nestle, Mattel, Turtle Beach, Motorola, Microsoft, Pro-Line, Western Digital, Coors Light, Pepsi, Restylane, and various video game titles

Retail: Sam’s Club, The Home Depot

Communications: AT&T, Time Warner Cable, Virgin Media, Direct TV

Food Services: Fleming’s Prime Steaks & Wine Bar, Roy’s Hawaiian Fusion Cuisine

Non-Profit: AARP, HOPE Foundation, California AA Museum, Olive Crest

Financial: Bank of America, Toyota/Lexus Financial Services, Charles Schwab, Ally

Government: U.S. Army, U.S. Marines, Virginia/Maryland Department of Transportation

 

EDUCATION:

The Miami Ad School | Miami, FL               1997-1999 

Hampton University | Hampton, VA 1992-1997